Smart Connect (“we,” “us,” or “our”) is dedicated to safeguarding the privacy of our customers and visitors (“you” or “your”). This Privacy Policy meticulously details how we collect, utilize, and protect your personal information when you interact with our website (the “Site”) and utilize our services. We are fully committed to adhering to all applicable privacy laws and regulations, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
2. Information Collection
We collect information from you at various points of interaction with our Site, including account creation, order placement, newsletter subscriptions, and contact inquiries. The data we collect may encompass:
Personal Information: This may include, but is not limited to, your name, email address, postal address, telephone number, payment information (processed securely by our PCI-compliant payment processor; we do not store your full payment card details on our systems), purchase history, and any other information that directly identifies or can be reasonably associated with you.
Device Information: We may collect data about the device you use to access our Site, such as your IP address, browser type, operating system, unique device identifiers, and referring website. This information helps us optimize the Site for different devices and improve user experience.
Usage Information: We may gather data about your interactions with our Site, including the pages you visit, the products you view, the links you click, the time you spend on our Site, and your search queries. This data helps us understand user behavior and improve Site functionality.
Marketing Data: We utilize Google Ads and Meta Ads for advertising purposes. These platforms may collect data about your interactions with our ads and our Site. This data collection is governed by the respective privacy policies of Google and Meta. We only receive aggregated and anonymized reporting data from these platforms and do not receive any personally identifiable information about individual users. We adhere to Google and Meta’s policies regarding data usage for advertising.
3. Use of Information
We utilize the collected information for the following purposes:
Order Fulfillment: To process and fulfill your orders, including order confirmation, shipping, delivery, and post-sales customer service related to your purchase.
Account Management: To create and manage your account, providing access to your order history, saved addresses, preferences, and other account-related features.
Customer Support: To effectively respond to your inquiries, provide technical support, and address any issues you may encounter.
Marketing Communications: Subject to your consent (where required), we may send you marketing communications about our products, promotions, and special offers. You retain the right to opt out of receiving these marketing emails at any time by clicking the “unsubscribe” link provided in our emails or by contacting us directly.
Site and Service Improvement: To analyze user behavior, identify trends, and make data-driven improvements to our Site’s functionality, design, and user experience.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Advertising: We utilize Google Ads and Meta Ads to reach potential customers and promote our products. These platforms may use cookies and other tracking technologies to personalize ads and measure their effectiveness. We do not share your personal information with these platforms except in anonymized or aggregated formats, and we strictly adhere to their respective terms of service and data usage policies.
4. Information Sharing
We unequivocally do not sell your personal information. We may share your information with the following categories of third parties solely for the purposes described in this Privacy Policy:
Service Providers: We engage trusted third-party service providers who assist us with essential functions such as payment processing, shipping and logistics, customer relationship management, email marketing, and other operational services. We contractually require these service providers to maintain the confidentiality and security of your information and only use it for the specific purposes we outline.
Legal Authorities: We may disclose your information to legal authorities if required by law, legal process, or governmental request. We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or control of your personal information.
5. Your Rights (California Residents)
California residents possess specific rights regarding their personal information, including:
Right to Know:You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request that we delete your personal information, subject to certain legal exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information.
Right to Opt-Out of Sale/Sharing: While we do not sell your personal information, you have the right to opt-out of the “sharing” of your personal information for cross-context behavioral advertising. As we use Google and Meta ads, this may involve adjusting your privacy settings on those platforms directly.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights.
To exercise these rights, please contact us using the contact information provided below. We will respond to your request within 45 days. We may require you to verify your identity before processing your request.
6. Data Security
We implement reasonable and appropriate security measures to protect your information from unauthorized access, use, or disclosure. These measures include encryption, firewalls, and regular security assessments. However, no data transmission over the internet or electronic storage method is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
7. Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child under 13 has provided us with personal information, please contact us immediately.
8. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on this Site with a revised “Effective Date.” We encourage you to review this Privacy Policy periodically. Your continued use of our Site following the posting of such changes constitutes your acceptance of the revised Privacy Policy.
9. Contact Us
For any questions, concerns, or requests related to this Privacy Policy, please contact us at:
